The Community Solution recently launched a new brand identity, marking a new era for the organization as it enters its 14th year. Transitioning from TCS Education System to The Community Solution Education System, the System adopted an updated logo and color palette.

The new brand and visual identity hold symbolic meaning for the System, embodying a belief that through mutual respect and collaboration, academic institutions can make great strides in advancing institutional sustainability, student success, and community impact.

Throughout the development process, designers in the System’s Marketing Department sought to develop a mark that symbolized The Community Solution’s distinctive model where colleges and universities work with operational experts cross-institutionally to improve systems and develop strategies for sustainable growth. The question became, “How do we ensure we are authentically representing our values, purpose, and impact through our brand?”

The decision to update the System name to The Community Solution Education System spurs from a desire to clearly express the connected nature of the System. The name reflects a fundamental belief that collaboration and community are the solutions to many of the challenges facing higher education leaders today.

The intricate braided symbol that serves as the System’s new icon is a powerful representation of the profound interconnectedness and collaborative spirit that forms the foundation of the System. Like the strand of a braid, woven together to create a strong, unified whole, the System community thrives on cooperation and support. Each strand of the braid symbolizes the integral roles of each institution, all harmoniously working together to weave a brighter future.

The redefined color palette applies “color theory” to represent The Community Solution’s traits and values visually. Color theory uses principles of psychology to create impactful color schemes, conveying a specific message to provide emotional appeal to an audience.

The results of the color theory exercise revealed that purples, blue/greens, and oranges resonate with the organization’s values. Purple symbolizes the relational and distinctive qualities of The Community Solution, and the blue and green hues represent the System’s progressive, perseverant, and altruistic characteristics. Finally, the bold orange hues allude to the organization’s resourcefulness and energetic nature.

The new visual identity of The Community Solution Education System is not merely a cosmetic change—it is a powerful evolution that connects the organization’s external appearance with the values and traits held since its founding nearly 15 years ago. The new color palette and interconnected braid unite The Community Solution under a shared vision, reinforcing the bonds that tie the community together in a collective pursuit of knowledge and growth.

Learn more about The Community Solution’s mission, values, and distinct model here.